Driss Temsamani is a writer, musician, poet, and a marketing expert. His works includes Rewind, DNA Marketing, and The Art of Marketing. Driss's specialties are cultural marketing, visualization, and emotional experiences. Driss was born in Tangier, Morocco, and has been living in the USA, Miami, Florida since 1987.
A Marketing Artist, Driss is a person who specializes in abstract business with a poetic touch. Driss uses writing, music and marketing theories to bridge between the facts and emotions.
In the year 2000, foreseeing a new channel model, one that appeared to radically transform the landscape of traditional distribution, Driss Temsamani developed a new framework titled DNA Marketing. The creation of this model gave him the realization that the power of marketing is hiding in attributes such as Knowledge, Relevance, Differentiation and Esteem and is not just limited to Price, Promotion, Product and Place.
In the year 2004, Driss Temsamani launched elkarya.com an online community portal, aiming to build bridges between Moroccans around the world. Since its launched elkarya.com has become the Internet’s most visited Moroccan Web site globally.
In the year 2005, Driss Temsamani published his first book Rewind, a drama story of the human spirit's struggle to find happiness while away from home.
Driss has been a frequent guest lecturer and speaker at several conferences; Innovations in Hispanic Marketing, Latin America Insurance & Finance, InfoBanca, The CRM Summit, The Wall Street Journal Technology Summit, Wireless Commerce Conference, Eurofinance, Regional Treasury Conference, e-Revolution and COMDEX.
His work has been a featured in Actualidad Economica, Business News Americas, Los Andes Económico, Business Technology News and Latin Trade. He is an active writer on a broad range of social and economic topics.
Driss Temsamani is an active member of the American Marketing Association, International Institute of Finance, Association for International Businesses, Center for Strategic and International Studies and the Corporate Strategy Board.
Driss Temsamani received the Strathmore Who’s Who Leadership Millennium Award, the Jerry Goidenberg First Place Award for Direct Marketing. Driss Temsamani was also named Visionary of the Year by Compaq and Corporation, Moroccan of the Month by wafin.com and by moroccousa.com.
Driss Temsamani holds a Masters Degree in Business Administration. He attended The universtity of Miami, Columbus University, Center for Creative Leadership, Harvard University School of Business and Austral University in Buenos Aires, Argentina.
Dedicated to Barack Husain Obama, the 44th President of the United States of America
Every now and then a group of people have a vision, a small idea that
I run as fast as I could from this topic. I tried hiding in my busy schedule to avoid seeing the images. I thought about other issues hoping to clear my mind from the horrible stories. Exhausted I had to give up and surrender to the facts. 